Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham (Paperback, 2007)

Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham (Paperback, 2007) It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better In Small Giants journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies from a brewery to a record label that chose a different path to success These organizations quietly rejected the pressure of endless growth deciding to focus more on satisfying business goals - being the best at what they do creating a stimulating place to work providing perfect customer service and making important contributions to their communitiesBut what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh inspirational guide to business strategy Small Giants will help any entrepeneur consider new directions to make their company great
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