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Concept by Cruise, is the home of men’s premium fashion. The branded names such as Stone Island and Gucci give you a taste of designer pieces on offer. The latest trends and upmarket range of styles is sure to keep you up to date at great prices. You can find a range of different styles to suit your individual taste whether you are looking for winter knitwear or dry-weather casuals. Keep casual or stay classy with our eclectic mix of chic garments for use on a range of occasions. The footwear collections on offer are tailored to unique styles, so your requirements are bound to be met. Whatever the weather, there is something for everyone in all conditions. Concept cover the latest stories in fashion trends and fascinating concepts, so you will be up to date with the most interesting news. Check out the latest trends today and make sure you look the part, anytime, anywhere.